09 Nov Journey Maps: Tracing a Visitor From First Click to Contact, Donation, or Booking
A journey map shows where visitors actually go — and where they quit. Shaun M. Johnson explains how to map a visitor's path to contact or booking....
Author: Shaun M. Johnson
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08 Nov User Stories: Writing “As a [User], I Want…” for Real Website Goals
User stories sound like developer jargon, but they're the simplest tools for building the right website. Shaun M. Johnson explains how to write them....
07 Nov Personas That Aren’t Fiction: Building Useful User Personas for a Website
Most personas are made-up characters that never change a design. Shaun M. Johnson explains how to build personas from real research that guide a website....
06 Nov Finding Real Pain Points: What’s Actually Frustrating Your Website Visitors
Visitors don't leave because your site is ugly. They leave because something specific frustrates them. Shaun M. Johnson shows how to find real pain points....
05 Nov Listening Like a Designer: Empathy Interviews and Research a Small Business Can Actually Do
You don't need a research department to understand your website visitors. Shaun M. Johnson explains empathy interviews any small business can do....
04 Nov Why Good Websites Start With Users, Not Layouts
Most website projects start with a layout. The ones that work start with people. Shaun M. Johnson explains the empathize-first approach....
03 Nov I Completed Google’s UX Design Foundations. Here’s What It Changed in My Work.
Part 10 of UX Foundations for Small Business Websites — a series on the UX principles I use in client work, and this one is about Google UX design foundations. A fair question, from a client or anybody else: you've been designing and...
02 Nov What Does a UX Designer Actually Do? (And Why It Matters When You Hire One)
Part 9 of UX Foundations for Small Business Websites — a series on the UX principles I use in client work. This one answers a simple question: what does a UX designer do? In fact, the Nielsen Norman Group publishes the formal...
01 Nov What Is a Design Sprint? Solving a Big Website Problem in One Week
Part 8 of UX Foundations for Small Business Websites — a series on the UX principles I use in client work, and this one is about the design sprint. In the last post, I wrote about design thinking — the ongoing way of...
31 Oct Design Thinking, Explained With a Real Project
Part 7 of UX Foundations for Small Business Websites — a series on the UX principles I use in client work, and this one is about design thinking. "Design thinking" is one of those phrases that sounds like it belongs in a boardroom...
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