United Way of Wayne County

Overview

United Way of Wayne County is a Goldsboro nonprofit that has served Wayne County for over 100 years. Its Wix website was rebuilt around a clear issue focus — “Transforming the Root Causes of Poverty” — with a bold goal of helping 12,000 residents reach financial stability by 2035.

The homepage was redesigned from the ground up: a hero slideshow, a More About Us section (21 programs, 14 agencies), Get Involved cards, a Resources section, an Our Events strip, and a new footer with a dual call-to-action banner and a Resources column. Across the site, more than 20 pages were rebuilt or redone to one consistent format — including NC 211, Campaign, Our Funded Partners, Upcoming Events, News, the Voucher Program, Sponsor, U-CAN, the Board of Directors, and the event pages (Fill the Theatre, Volunteer Ceremony, Day of Action, Non-Profit Summit, Volunteer Fair, Grant Writing Workshop, Campaign Kickoff, and the Founder’s Cup Golf Tournament) — with clean dashed slugs, redirects, and unique meta descriptions on every page.

Wix Forms were connected to Constant Contact without a paid middleman, using Wix Automations and a Velo relay to the Constant Contact API, with separate Newsletter and Volunteers lists and confirmed opt-in.

Services Delivered

Web Design — Full homepage redesign and a consistent page format across the site, built the Wix way (sections, strips, and columns) in the organization’s theme colors, with descriptive calls to action, pill buttons, and desktop and mobile checks throughout.

Wix Development — Rebuilt and redone pages, clean slugs and redirects, a restructured funded-partners and issue-focus presentation, and a new standalone Upcoming Events page.

Forms & Email Integration — Wix Forms connected to Constant Contact (Newsletter and Volunteers lists, confirmed opt-in) with a Velo relay, so submissions reach the right list with no Zapier or Make subscription.

SEO — Clean dashed slugs, redirects for renamed pages, unique meta descriptions (120–155 characters) on every page, and corrected header logo alt text.

Video Production — Tatiana video production.

Graphic Design — Graphic design for media images.